Open Startup (OST) is thrilled to announce a strategic partnership with Steve Madden, the iconic U.S. fashion brand, under the banner of the BRAIN Program. This collaboration marks a major milestone in OST’s mission to drive innovation, sustainability, and entrepreneurship across Africa, this time, through the lens of fashion.

Advancing Purpose-Driven Innovation in Fashion

The partnership is rooted in a shared vision to reshape the African fashion landscape by:

• Empowering Emerging Fashion Entrepreneurs
  Through mentorship, tailored support, and international exposure, the initiative aims to equip next-generation African designers and founders with the tools to scale globally.

• Championing Sustainability & Resilience
  From eco-conscious sourcing to sustainable manufacturing and energy use, the collaboration promotes business models that prioritize long-term environmental responsibility.

• Bridging Ecosystems
  This partnership strengthens ties between Africa’s creative economy and global industry leaders, fostering inclusive, cross-continental innovation.